Developed the print and color palette for Nike’s FA20 Football Club Jersey, designed to transition seamlessly from match day to music festival.
Inspired by the electrifying energy of Euro 2020 and its “footy festival” spirit, the design captures the collective excitement of fans and athletes through dynamic graphics and expressive color. The palette reflects the energy of celebration from daylight into night, creating a visual language that embodies the continuous rhythm of football culture—from dusk to dawn.
Print Development Process: Hand-dyed the original print, then digitally transferred and refined the artwork. Developed color separations, created the schematic, and applied logo placement.
